Weekend Favs October Ten

Weekend Favs October Ten written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: Webinpaint – online tool lets you remove the background from any image Srchpnt – tool that turns your podcast transcripts into time-stamped links so people can jump to any point they want and listen NFC business cards from Moo – Business cards with chip that activates digital actions when tapped on a smartphone – add contact info or even subscribe to content
Source: Duct Tape Marketing Blog
Weekend Favs October Ten

13 Lead Generating Things You Should Be Doing (But Probably Aren’t)

13 Lead Generating Things You Should Be Doing (But Probably Aren’t) written by Guest Post read more at Duct Tape Marketing photo credit: death to the stock photo The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. One of the more recent developments in the world of small business marketing is ‘growth hacking.’ Now, this term evolved from the hundreds of start-up companies that have exploded over the last 5-10 years like ‘Uber,’ ‘Air BnB,’ ‘Airtasker,’ and many, many more. According to Wikipedia growth hacking is: Sean Ellis coined the term “growth hacker” in 2010.[7][8] In the blog post, he defined a growth hacker as “a person whose true north is growth.” Read on if you want to get your quick growth hacking wins for your business… Now, in the US growth hacking has become a science; there are countless courses…
Source: Duct Tape Marketing Blog
13 Lead Generating Things You Should Be Doing (But Probably Aren’t)

Want To Optimize Your Conversion? Then Break It Down Into These Steps [Infographic]

Want To Optimize Your Conversion? Then Break It Down Into These Steps [Infographic] written by Guest Post read more at Duct Tape Marketing photo credit:photo from Unsplash (2148) via photopin (license) Quick question: How effective is your website conversion? Maybe it’s not as high as you want it to be. Or maybe you’re scratching your head, unsure. All you know is, people are browsing through your site and reading your posts, but for some reason, they aren’t signing up. Your email list remains stagnant. Or, people are signing up, but your emails are left unopened. When you look at your conversions, you might notice concerning trends such as these: People are going through the landing page but aren’t signing up Emails are opened but aren’t acted upon Prospects get to the checkout page, but abandonment is high If any of these sound familiar, don’t panic. It can be easy to get…
Source: Duct Tape Marketing Blog
Want To Optimize Your Conversion? Then Break It Down Into These Steps [Infographic]

How To Steal The Show Every Time

How To Steal The Show Every Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Port Life is pretty much a performance. You perform when you meet someone. You perform when you network. You perform when you interview for a job. You perform when you pitch a deal. And you certainly perform when you get up on stage and give a speech. The question, of course, is – how do you perform better? I don’t mean perform as in ham it up or be something you’re not – I mean perform in a way that allows you to effectively communicate your meaning and your message. If life is a show then your goal is toe steal the show! My guest for this week’s episode of the Duct Tape Marketing Podcast is speaker, business consultant and author of Book Yourself Solid and his newest book…
Source: Duct Tape Marketing Blog
How To Steal The Show Every Time

How to Make Community the Secret To Success

How to Make Community the Secret To Success written by John Jantsch read more at Duct Tape Marketing The word community has been with us for centuries. A town, a church, a school, a collection of hobbyists, have all long been identified as communities. Only in more recent years have we begun to apply the concept to business. Every business today has a community that is made up of its employees, customers, supporters, networks, suppliers, and mentors. The real question I suppose is whether each business realizes both the existence and power of this community. Today, a healthy business is defined by the health of the community it draws. Recognition of the fact that total community is far greater than a customer list is key to the most profitable business growth. Many members in one’s business community – seen and unseen – wield tremendous influence on the growth, reputation and…
Source: Duct Tape Marketing Blog
How to Make Community the Secret To Success

Networking and Business Building at the Annual Summit

Networking and Business Building at the Annual Summit written by Kala Linck read more at Duct Tape Marketing For the past few months, we’ve been planning our Duct Tape Marketing Consultant Network’s Annual Summit. Now, I love event planning so this was a fun project, but I don’t think I realized the impact and importance of this event until last week when we had around 60 people on a bus driving through the Continental Divide. Our talented marketing consultants, people who own and run their own businesses and rarely take time off, were all ready and willing to spend a week on a ranch with the Duct Tape team to learn more about marketing and strategy and grow their businesses. Photo by DTM consultant, Cheryl Larson The Annual Summit was held at the C Lazy U Ranch in Granby, Colorado. Holding the summit at an all-inclusive location like this was…
Source: Duct Tape Marketing Blog
Networking and Business Building at the Annual Summit

Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy

Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy written by Guest Post read more at Duct Tape Marketing photo credit: Flickr  We’ve all found those pennies behind the couch pillow, and that occasional quarter in the crevice can eventually pack a punch—a cup of coffee here, a trip to the movies there. But how much does that analogy reflect on those lost leads that slip through the cracks in our customer buying funnel? Below are some easy and effective ways to re-engage with visitors who have visited your website but may have forgotten to get back to their project, or worse, may already be engaging with your competitors.  In any case, you’ll want to creatively remind them to re-visit your site and finish the purchase. Use Re-marketing Ads & Target Specific Visitors Re-marketing ads are ads that display to people…
Source: Duct Tape Marketing Blog
Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy

How Recommendation And Remarketing Tools Can Boost Your Sales

How Recommendation And Remarketing Tools Can Boost Your Sales written by Guest Post read more at Duct Tape Marketing Up until fairly recently eCommerce recommendations and remarketing were only possible for large eCommerce sites. However, the emergence of recommendation and remarketing tools and service providers over the last two years have made these sales boosting benefits accessible to even small businesses and marketers. In this article we will look at what recommendations and remarketing are within the field of eCommerce, before looking at how they can benefit your business and boost your sales. What Recommendations & Remarketing Mean Recommendations have long been a core component of Amazon’s website, with up to 70% of Amazon’s home page dedicated to recommendations.  There are three primary types of recommendations: Generic: These recommendations are seldom influenced by your past browsing and shopping history, and often show what other customers are currently looking at, or what…
Source: Duct Tape Marketing Blog
How Recommendation And Remarketing Tools Can Boost Your Sales