Finding and Selling to a Hidden Influencer

Finding and Selling to a Hidden Influencer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matthew Dixon The way people buy has changed just about everything about sales and marketing today. The way people buy in B2B has grown so complex that just understanding the buying landscape is half of the battle. My guest today for the Duct Tape Marketing Podcast is Matthew Dixon, co-author of The Challenger Customer: Selling to the Hidden Influencer That Can Multiply Your Results. We talk about influencers, why they matter to your marketing goals, and how to reach them for the best results. In his previous work, the Challenger Sale, Dixon and his co-authors presented research that overwhelmingly suggested a new way to prospect and sell and even a new way to view sales hiring. In this addition to the Challenger series, they talk about the need to identify and work…
Source: Duct Tape Marketing Blog
Finding and Selling to a Hidden Influencer

A New Look for Duct Tape Marketing and . . .

A New Look for Duct Tape Marketing and . . . written by John Jantsch read more at Duct Tape Marketing Even a casual reader of this blog will notice that we’ve made a few changes around here. Change in business is inevitable and a major overhaul of one of your primary business assets – such as a website and blog – is something that must be entered into strategically as much as aesthetically. These days a site design can become obsolete in as little as 18 months. It’s not just that design trends and fashions evolve, it’s that people start to expect your site to operate a certain way based on what they experience around the web. If you’re site doesn’t scroll the way they are used to, has a linking structure that doesn’t make sense or is a mess when viewed on a mobile device or tablet you…
Source: Duct Tape Marketing Blog
A New Look for Duct Tape Marketing and . . .

How to Overcome Writer’s Block

How to Overcome Writer’s Block written by Alex Boyer read more at Duct Tape Marketing We’ve all been there: stuck with writer’s block on a tight deadline. It can completely derail your writing progress, and frustrate you to the point where you can’t get anything done. As a business owner, you don’t have time to sit around with writer’s block, and if your blog is well-read, the fear of disappointing your readers may add extra pressure. I write a lot in my free time in addition to my usual blogging, so I’ve dealt with writer’s block a lot. Here are some of the best ways I have been able to break the bind and get back to creating great content. Take a Break  Sometimes when you’re having a hard time writing, the best thing to do is step away from the task at hand. Get your mind off your topic…
Source: Duct Tape Marketing Blog
How to Overcome Writer’s Block

Weekend Favs September Twenty Six

Weekend Favs September Twenty Six written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: fone.do – virtual phone system with lots of smart features Seed Keywords Engine – nice, little tool that lets you find the best keywords with input from customers Clara – virtual employee for scheduling meetings using simple requests
Source: Duct Tape Marketing Blog
Weekend Favs September Twenty Six

Acquire Your First 10 Customers and Use What You Learn to Acquire 100 More

Acquire Your First 10 Customers and Use What You Learn to Acquire 100 More written by Guest Post read more at Duct Tape Marketing Photo Credit: Francesco Paoletti Startup marketing is the most creative marketing genre. No one knows if the offering has value until it’s generated revenue. No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc. However, I can share the key startup marketing learnings from founding a marketing agency that serves early stage San Francisco startups. Here are my five priorities for acquiring a startup’s first ten customers, and the ensuing learning to acquire the next 100. 1. Define The Offering What do you have to market? Start with the value you think you can…
Source: Duct Tape Marketing Blog
Acquire Your First 10 Customers and Use What You Learn to Acquire 100 More

How to Be Strategic Using LinkedIn To Generate Leads

How to Be Strategic Using LinkedIn To Generate Leads written by Guest Post read more at Duct Tape Marketing Having a LinkedIn account is essential to not only expand your social media presence but to generate leads. But it’s not enough to create your profile and let it just sit there — that isn’t going to generate leads. You must utilize the tools in LinkedIn to make your account work for you. Finding Leads Using Advanced Search Using the basic search feature is pretty much the same as using any standard website search. Type in a person’s name, company name or keyword and hit go. This is fine if you know the name of the company or person you’re looking for, but sometimes we’re looking for connections in a specific target market. So using the Advanced Search feature may be a better use of your time when trying to generate targeted leads. There are several search filters on the advanced search page…
Source: Duct Tape Marketing Blog
How to Be Strategic Using LinkedIn To Generate Leads

How to Build a High Performance Culture

How to Build a High Performance Culture written by John Jantsch read more at Duct Tape Marketing Marketing podcast with Lindsay McGregor Turns out that building a high performing business culture is all about motivation. The problem is that most companies use the wrong motivation. Recent research suggests that people are most motivated by workplaces that give them a sense of play, purpose or potential – rather than simply a paycheck. My guest for this week’s episode of the Duct Tape Marketing podcast is Lindsay McGregor, co-author of Primed to Perform – How to Build the Highest Performing Cultures Through the Science of Total Motivation. We talk about motivating employees, how to get the best work from your team and maybe even a little bit about what it’s like writing a book with your spouse. Questions I ask Lindsay: What motivates employees best? How did you research business motivation? How…
Source: Duct Tape Marketing Blog
How to Build a High Performance Culture

Channel Leverage Is the Key to Growth

Channel Leverage Is the Key to Growth written by John Jantsch read more at Duct Tape Marketing I’ve been writing a lot about growth lately as I believe it’s the one area of marketing that’s changed the most in recent years. How you create awareness, build trust, invite trial, convert leads, generate repeat sales and ultimately turn customers into raving fans has changed at a rate that invites a whole new way of thinking about growth. When I started this blog back in 2003, there were perhaps six marketing channels available to businesses. Online marketing was just becoming a thing, and few realized that this device called a blog would become the foundation of a new channel itself called content marketing. Today’s marketer has at least sixteen channels to choose from and most feel the pressure to participate in all. For a complete list of my take on marketing channels…
Source: Duct Tape Marketing Blog
Channel Leverage Is the Key to Growth

3 Effective Ways to Outsource your Marketing

3 Effective Ways to Outsource your Marketing written by Guest Post read more at Duct Tape Marketing photo credit: 072 via photopin (license) Outsourcing your marketing can be a scary idea to take in. What if you don’t have full control? What if the content produced isn’t written in your voice?  What if something is posted to your social media account that doesn’t represent your brand? These are all reasonable fears, however, if outsourcing is done correctly, these fears should be calmed.  Below you will find 3 effective ways to outsource your marketing in a systematic way. Define your strategy Without strategy, how do you know who to target?  What resources they read online?  What your competitors are saying?  This should be the first step in any marketing plan, regardless if you are interested in outsourcing or not.  These key elements should be common knowledge for every single person in…
Source: Duct Tape Marketing Blog
3 Effective Ways to Outsource your Marketing

Weekend Favs September Nineteen

Weekend Favs September Nineteen written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Presented at an event this week with a 5 story screen for my slides! Good stuff I found this week: Mixmax – Chrome plugin that allows you to track, enhance and automate elements of Gmail VideoTeleprompter for iOS – App that lets you loads and read your scripts while recording front facing video SOCi – New social media management platform with lots and bells and whistles
Source: Duct Tape Marketing Blog
Weekend Favs September Nineteen