The #1 Key to Killer Promotions

The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. Free this, half-off that, limited-time offers are everywhere. They’re so prevalent that many business owners feel pressured to hold a promotion or event to be competitive. But having a promotion just for the sake of it is pointless. You’ll end up being disappointed with the results. The #1 key to having a successful promotion is simple – have a goal in mind. Much like the Duct Tape Marketing philosophy of strategy before tactics, you must have a strategy or a goal for every promotion you execute. What Do You Hope To Achieve? You must have a goal in mind for every promotion. This can be something as simple as…
Source: Duct Tape Marketing Blog
The #1 Key to Killer Promotions

Weekend Favs August Twenty Nine

Weekend Favs August Twenty Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: Notablist – Search engine of over 4 million newsletters for design inspiration DoSocial – New tools to manage and automate social media activity SocialSearch – service that monitors your competitors and sends daily email of potential customers No related posts.
Source: Duct Tape Marketing Blog
Weekend Favs August Twenty Nine

The Secret Sauce for Optimizing Your FAQ Page

The Secret Sauce for Optimizing Your FAQ Page written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: photopin Having the human touch is a no brainer for companies that are starting out.  It’s undeniable that, cost aside, companies would much rather have sales people closing deals in addition to their support team personally answering every inquiry and problem that arises. However, many times this model simply isn’t scalable, which is why it is important to have a strong FAQ page.  A powerful (and often underutilized) tool, FAQ pages can be leveraged for both sales and customer service, playing a pivotal role with both current and prospective customers. There are many reasons why customers would benefit from using your FAQ.  They may be following up from a sales presentation, they may be investigating about how to troubleshoot an issue, or they may be…
Source: Duct Tape Marketing Blog
The Secret Sauce for Optimizing Your FAQ Page

Why Smart Technology Use is the Key to Better Customer Marketing Data

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: pexels If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. For manufacturers, data from warranty product registrations has the potential to be a gold mine for their marketing efforts. Historically, manufacturers offer warranty registrations in order to obtain customer data and use it to improve their marketing and sales processes. “Manufacturer’s warranties play an important role in the business cycle,” explain Chris Walker and Scott Cederburg of PricewaterhouseCooper in a recent article for Warranty Week adding that warranties are critical to the success of a company’s sales and marketing efforts (source). Unfortunately for manufacturers, the opportunity to collect big…
Source: Duct Tape Marketing Blog
Why Smart Technology Use is the Key to Better Customer Marketing Data

Selling on LinkedIn: What Goes Wrong?

Selling on LinkedIn: What Goes Wrong? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mike Montague Mike Montague Despite the awesome power of LinkedIn for B2B lead mining I see very few people using it well. Because so many people simply spam folks a lot of people have actually started to ignore LinkedIn as a lead generation source. Like everything worth doing, it takes work to do it well. If you put in the work to research and connect in meaningful ways LinkedIn can be the most potent marketing network out there. Think about it – people turn to Facebook to be entertained. They turn to Twitter for quick hits and links. They turn to LinkedIn to find a job, make a connection or do business with a supplier. The problem is that most people just d0n’t want to put…
Source: Duct Tape Marketing Blog
Selling on LinkedIn: What Goes Wrong?

The Single Most Potent Marketing Tactic of All

The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I get asked a simple, pointed question just about everywhere I go. What’s the number one thing I can do to grow my business right now. Yep, everyone wants one tactic they can employ to massively grow their business. I do have an answer, of course, but it may not be what you’re expecting. No the number one tactic for growing a business is more of a process than some way to get more Facebook engagement or some other new, trendy growth hack. The most potent thing any marketer can do it to create and operate a growth system. See, no two businesses are ever alike so no prescriptive set of tactics or one size fits all approach will work for everyone. But that’s the beauty of…
Source: Duct Tape Marketing Blog
The Single Most Potent Marketing Tactic of All

How to Improve Your Writing

How to Improve Your Writing written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Some people are natural writers. Most of us are not. Writing can be a struggle, and that struggle may prevent some business owners from creating the content that they need to successfully promote their businesses. Everyone has at some point stared at a blank word document and wondered if they’re a good enough writer to create shareable content. But there are always ways to improve your writing. Some of these tips take time, others are quick fixes, but all of these tips will improve your content. Improve Your Editing Editing seems like a waste of time, I know. The post is written, why should I spend more time on it? Well, editing is not only a way for you to make sure your post is free of errors, but it…
Source: Duct Tape Marketing Blog
How to Improve Your Writing

Weekend Favs August Twenty Two

Weekend Favs August Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: Spruce – Tool that makes designing a WordPress customer site a snap Keeping – Tool that allows you to use you and your team to use your current Gmail account as a help desk Keywordini – Free tool for conducting keyword research now that related searches is going away Related posts: Weekend Favs October Twenty Five My weekend blog post routine…
Source: Duct Tape Marketing Blog
Weekend Favs August Twenty Two

4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization

4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing The first thing that most people do when they have a question nowadays is to “Google” it. In fact, that is the way many people research the product or service that they are buying. It’s the dream of many small businesses to appear on the 1st page of a competitive search term or “keyword” ahead of their competitors. So pay attention to know how to optimize your website for search engines like Google, Bing and Yahoo to find your business. Generally speaking there is off-page and on-page optimization. Off-page optimization essentially relates to having more back-links to your website. On-page optimization refers to what you can do on your own website. Here are 4 things you must do to improve your On-Page Optimization: 1. Have different…
Source: Duct Tape Marketing Blog
4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization

Landing Page Optimization – The Online Marketing Practice You Should Be Using

Landing Page Optimization – The Online Marketing Practice You Should Be Using written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Flickr Landing pages are the first thing your customers see. People make judgments in an average of a few seconds. If they get the wrong impression, they won’t give you a second chance. You have no room for error here. In this article, we’re going to show you why you should be paying attention to landing page optimization. The Conversion Funnel Path Your conversion funnel path is the direct path from landing on a website to making an actual purchase. Your landing page should act as the beginning of this path. Once your customer sees your flagship product, one click should take them to the purchasing page. Your landing page can serve to reduce the number of steps taken to make…
Source: Duct Tape Marketing Blog
Landing Page Optimization – The Online Marketing Practice You Should Be Using