What Is Shared Hosting and Is it Reliable for a Business Website?

What Is Shared Hosting and Is it Reliable for a Business Website? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: flickr Imagine that you are trying to start up a website for your company and you want to consider your options. Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually selling products, or offering an online service). Then, you might want to consider some of the design elements of the website and how it might be the best thing for your particular clientele. Yet with all of this to consider, one question still remains. How should I host this website? You can use shared hosting or dedicated hosting. Dedicated hosting will mean a single server for your website and that server has what you want on…
Source: Duct Tape Marketing Blog
What Is Shared Hosting and Is it Reliable for a Business Website?

Benefits of Outsourcing Marketing Activities

Benefits of Outsourcing Marketing Activities written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Flickr In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. This turning point can lead to two different scenarios, one is they hire a professional marketing expert and the other is they decide to fully or partially outsource their marketing sector. Both of these scenarios can lead to success, and the outcome mostly depends on what kind of company we’re talking about. Smaller startup companies that provide quality products or services should stick to what they do best. Additional hiring, and forming…
Source: Duct Tape Marketing Blog
Benefits of Outsourcing Marketing Activities

The One Thing Every Entrepreneur Must Have

The One Thing Every Entrepreneur Must Have written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Winters Most true entrepreneurs are dreamers, hustlers and some might say visionaries. They see the world differently, constantly look for new ideas and find innovation kind of a hobby. The also drive people that work for them a little crazy. Working for an entrepreneur is a little like driving down the highway about 6o miles and hour with no steering wheel. What every wildly successful entrepreneur has found, either by accident or crisis, is that they need a yin to their yang – or what Gino Wickman and Mark Winters call an Integrator. An Integrator is that person that knows how to implement the plan, lead the troops and hold everyone accountable for achieving the stated business plan objectives – including the entrepreneur. The Integrator is…
Source: Duct Tape Marketing Blog
The One Thing Every Entrepreneur Must Have

10 Steps to Building a Repeatable Marketing System

10 Steps to Building a Repeatable Marketing System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. The truth, however, lies not in the repeatable tactics, but in the repeatable process based on the right strategy. There is, in my view, a very systematic way to come up with a predictable path for growing any business, but every business is different – so, their system is unique, while the process for getting there does not need to be. So you see, you don’t need a marketing plan so much as you need a marketing process. Below are the ten steps I’ve used over and over again to help grow every business I’ve…
Source: Duct Tape Marketing Blog
10 Steps to Building a Repeatable Marketing System

How Wedding Planning Taught Me How to Nurture Social Media Leads

How Wedding Planning Taught Me How to Nurture Social Media Leads written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering free content, and I immediately think about the strategy and commend them for using content to market their business. It is hard to turn it off. Lately, I’ve gotten a nice little reminder of what it is like being a customer with not enough information. It has come during one of the most daunting events of many people’s lives: Wedding planning. #AdventuresInWeddingPlanning For those who have been here in the past, you can probably attest to the daunting…
Source: Duct Tape Marketing Blog
How Wedding Planning Taught Me How to Nurture Social Media Leads

Weekend Favs July Twenty Six

Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: The Facebook Ads Gallery – search through hundreds of examples of Facebook ads from Adespresso AirBnB for Business – Now you can sign your company up to manage business travel in unique properties Content Seeding – Upload any piece of content and get it matched to 25 influencers based on the content Related posts: Weekend Favs July Twenty Three My weekend…
Source: Duct Tape Marketing Blog
Weekend Favs July Twenty Six

5 Mobile Web Usability Rules You Can’t Afford To Ignore

5 Mobile Web Usability Rules You Can’t Afford To Ignore written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing If content is king then your website is its kingdom and no matter how great your content is, if your website is not providing the users a smooth user experience, your visitors are going to abandon it for sure! But how can you make sure your website users get a rich and smooth web experience? This article tells you how to give your mobile web users a smooth experience. I will teach you the basic and the best of 5 mobile website usability rules that you can’t afford to miss. Follow these mobile web usability rules and craft a nice mobile web user experience to your visitors. Let’s get started! Rule No. 1: Don’t go after every plugin you come across! Plugins are meant to…
Source: Duct Tape Marketing Blog
5 Mobile Web Usability Rules You Can’t Afford To Ignore

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing As a small business owner, you know your business. But do you have time to master PPC? If not, you’ll want to hire someone to do this for you. That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want. There are 7 critical things I’ve learned in my 14 years of optimizing PPC accounts. Having these at hand helps you get what you need out of your PPC guy. Let’s get started… #1: Make Sure Your PPC Guy Uses Your Adwords Account For Their Work If your PPC guy doesn’t use your Adwords account, you may not “own” the work they do for you. If you…
Source: Duct Tape Marketing Blog
7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

Why Leaders Eat Last with Simon Sinek

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Simon Sinek For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why Sinek echoes many of themes surrounding purpose that I’ve been preaching for years. Leaders Eat Last is a bit of a follow up in that once you have your “why” you must go to work on attracting and leading with whom that why resonates. As Sinek explains, the title of the book is drawn from a long-standing, yet undocumented, policy in military mess halls in which leaders by rank eat last. Perhaps the primary point…
Source: Duct Tape Marketing Blog
Why Leaders Eat Last with Simon Sinek

How and Why Periscope Might Make Sense for Small Business

How and Why Periscope Might Make Sense for Small Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Click to watch this archived Periscope recording from Katch.me Over the last few years, I’ve seen one of my roles as the practical beacon for new technologies and trends that I believe small business owners can make use of. I don’t report on new technology just because it’s hot as much as try to figure out if there’s a way to apply its value to make life better for the typical small business owner. One of the newer and increasingly talked about social technologies is something called Periscope. Now, I’m guessing you can tell from the headline of this post that I’m still lukewarm in terms of recommending it, but I did want to share my thoughts on it. What is Periscope? Essentially, Periscope is…
Source: Duct Tape Marketing Blog
How and Why Periscope Might Make Sense for Small Business