16 Step Checklist for the Perfect Blog Post

16 Step Checklist for the Perfect Blog Post written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing You work hard to create content – sometimes on the fly in the midst of the raging storm that is entrepreneurialism. In the rush to get the thing out though you can diminish its impact through oversight and sloppiness. You might even do your brand more harm than good. And then all that hard work has less payoff. Use this sixteen-point checklist as a guide to help establish a pre-publish blog post/page routine so you can hit publish with incredible confidence. ☐ Keywords – Do you have a plan for optimizing certain keywords and phrases as the focus for this post? (Yoast SEO Plugin helps analyze if you’ve used these phrases in the right amount.) ☐ Grammar and Spelling – Have you proofed your post to catch…
Source: Duct Tape Marketing Blog
16 Step Checklist for the Perfect Blog Post

How to Leverage News Stories on Social Media

How to Leverage News Stories on Social Media written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Supreme Court via photopin (license) Social media has revolutionized the way people talk about news and major events. Really, it is just natural. When you hear about an interesting event or news story, what do you want to do? Most want to share the news with their friends and family, maybe even share their opinion. Over the past few years, people have turned to social media. As a result, there is a huge spike in social media usage around major cultural events. This includes breaking news stories, major sporting events, really anything that spurs discussion. For instance, the Supreme Court of the United States just recently ruled that same-sex marriage is legal across the entire United States for the first time. Social media users flocked…
Source: Duct Tape Marketing Blog
How to Leverage News Stories on Social Media

Weekend Favs June Twenty Seven

Weekend Favs June Twenty Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: GraphicMail – Email, Social and Mobile marketing made easy Justworks – Payroll, benefits and HR management for small business upcounsel – Legal services marketplace for small business Related posts: Weekend Favs June Six My weekend blog post routine includes posting links to a… Weekend Favs June Twenty My weekend blog post routine includes posting links to a… Weekend Favs June Twenty…
Source: Duct Tape Marketing Blog
Weekend Favs June Twenty Seven

4 Simple Ways to Grow Your Service Business Online

4 Simple Ways to Grow Your Service Business Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: flickr Service businesses don’t get much love on the internet. It seems like all the best online marketing advice is reserved for software startups or product based companies. What about folks who sell good old fashion services? We have needs too. The good news is there are strategies that are working incredibly well for service providers. These strategies are proven, battle-tested, and ready for you to put to work. #1 – Email Newsletter Social media gets all the fame and glory. But according to a study by McKinsey & Company, email is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Why is email such a powerful medium? Not only is delivery almost guaranteed — there’s a lot less noise…
Source: Duct Tape Marketing Blog
4 Simple Ways to Grow Your Service Business Online

5 Ways Writing A Book Will Supercharge Your Online Presence

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Let me tell you right off the bat, writing and publishing a book is a lot easier than you think.  In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies.  On top of all those reasons, I had no idea that the network would lead me to becoming a published author after just a few short months of joining. The backdrop to my story is that I attended the Duct Tape Marketing Annual Summit last year.  Shortly after that amazing three-day event, fellow marketing consultant Ray Perry of MarketBlazer, Inc. approached me to write a book with three other Duct Tape…
Source: Duct Tape Marketing Blog
5 Ways Writing A Book Will Supercharge Your Online Presence

Proveen Strategies for Local Lead Generation

Proveen Strategies for Local Lead Generation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Z. Fortune and Kevin Jordan Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts. The best salespeople can convert those leads into sales, but without leads even the best sales force on the planet can’t bring you more business. That is why lead generation is one of my favorite subjects to discuss, and the topic of a new book from a group of my friends and Duct Tape Marketing Certified Consultants called Local Lead Generation: Proven Tips to Help Grow Your Business. My guests for this week’s episode of the Duct Tape Marketing Podcast are Mark Z. Fortune and Kevin Jordan, Certified Duct Tape Marketing Consultants and co-authors (among others) of The Small Business Owner’s…
Source: Duct Tape Marketing Blog
Proveen Strategies for Local Lead Generation

Quick Fixes to Polish Your Online Presence

Quick Fixes to Polish Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an auto mechanic. You turn to Google. Every day, people are turning to Google to find things that they need, be it a product or service. Have you ever Googled yourself? Or your business? If not, you should stop for a second and go check yourself out. What you see is essentially your online presence, your virtual resume. This is what people see when they are looking for your product or service, you or…
Source: Duct Tape Marketing Blog
Quick Fixes to Polish Your Online Presence

Weekend Favs June Twenty

Weekend Favs June Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: Local SEO for WordPress – must have plugin for local business from the awesome Yoast CloudPeeps – find freelance marketing professionals for content and community functions Likeable Hub – new social media marketing app from the folks at Likeable Related posts: Weekend Favs June Twenty Two My weekend blog post routine includes posting links to a… Weekend Favs for June Twenty-Seven I’ve…
Source: Duct Tape Marketing Blog
Weekend Favs June Twenty

3 Effective Ways to Use Video in Your Marketing Mix

3 Effective Ways to Use Video in Your Marketing Mix written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy. In a recent survey conducted by Animoto, we asked more than 1,000 U.S. consumers how they interact with and feel about businesses that use video in their marketing. Customers prefer video — in fact, one in four consumers actually lose interest in a company if it doesn’t use video. Read on to see where video can be used most effectively and how you can incorporate it into your marketing mix, in a way consumers will respond: Boost email open rates Our survey revealed that consumers are nearly 50 percent more likely to read email newsletters that include links to video.…
Source: Duct Tape Marketing Blog
3 Effective Ways to Use Video in Your Marketing Mix

How to Use Email Tracking to Dramatically Ramp Up Sales

How to Use Email Tracking to Dramatically Ramp Up Sales written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s no secret that email marketing metrics offer great insights.  They let you learn from your customers’ behavior and steer your marketing ship accordingly. But how do you find the best strategy for connecting with customers and prospects directly?  Welcome to the world of email tracking. Email tracking will let you use context to your advantage.  This is huge because getting in front of recipients at the right time will drastically increase your likelihood of winning their business. How Email Tracking Works Tracking platforms live on your email service.  Most track opens, clicks, and responses, and they let you store and test email templates. The technology works by embedding a small transparent image in each email, which is hosted on the platform’s servers.  The platform knows…
Source: Duct Tape Marketing Blog
How to Use Email Tracking to Dramatically Ramp Up Sales