Weekend Favs May Thirty

Weekend Favs May Thirty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: GadgetFlow – Discover all kinds of unique things you didn’t know you needed. Social Media Calendar – Helps you create a weekly plan of attack for social media growth RawShorts – Toolset to help you create simple explainer videos Related posts: Weekend Favs November Thirty My weekend blog post routine includes posting links to a… Weekend Favs August Thirty My weekend blog…
Source: Duct Tape Marketing Blog
Weekend Favs May Thirty

How to Use Your Content Platforms to Gain Valuable Customer Insights

How to Use Your Content Platforms to Gain Valuable Customer Insights written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing You don’t need to spend thousands of dollars on industry research or surveying your audience — most small businesses already have plenty of data collection tools right at their fingertips! The savviest businesses utilize their content to gain invaluable insights into their customer and potential customer base to understand what they want most- here’s how you can too! Google Analytics To get a good baseline for who your audience is, use your website’s Google Analytics data. On the left sidebar, click audience, then explore the demographics, interests, and geo sections. The location, age, gender, industry and topical interests of your website traffic is all displayed in these section. The interests section of your audience report contains particularly insightful gems. Affinity Categories relates to the…
Source: Duct Tape Marketing Blog
How to Use Your Content Platforms to Gain Valuable Customer Insights

Stay On Top Of Modern Marketing

Stay On Top Of Modern Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Kaiser Permanente Center for Total Health Content Refresh 19727 via photopin (license) “Youth Is the Engine of the World” – Matisyahu Since I started writing my new book, YouthNation, last summer, the changes I have been studying have evolved in some instances more quickly than I could type. The groundswells from urban corners to suburban shopping malls are dictating the future of the American business economy. Where would our nation be without Google, Facebook, Amazon, Tesla, or Twitter? Apple, a technology company, has the largest market cap on Wall Street and looks to be running away with that title. No longer do bellwether blue-chip titans hold the keys to our future. Instead, it’s a group of upstart millennial-minded organizations that are changing the face of communications, media, commerce, and…
Source: Duct Tape Marketing Blog
Stay On Top Of Modern Marketing

Why is Local Search So Important?

Why is Local Search So Important? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with David Mihm In answer to the question in the title of this post, chew on a few of these stats: 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore) 74% of internet users perform local searches (Kelsey Group) 61% of local searches result in a purchase (Search Engine Watch) 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch) 37% of all searches are done on mobile (ClickZ) David Mihm If  you own a business that thrives on doing business locally, you must understand how businesses in local markets are found today. Sure, a lot of people find local businesses by asking a friend for a recommendation and if you are lucky enough…
Source: Duct Tape Marketing Blog
Why is Local Search So Important?

Boost Your Social Media Engagement With These Tips

Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible? But how do you earn those RTs and shares? It may feel like there is some sort of secret sauce that makes some users get more than you, but it isn’t. Here are numerous ways that you can boost engagement on your social media accounts. Listen to and engage with your Customers This one is easy and is one of the main elements of the Duct Tape Marketing Social Media System. Social media is not designed to be a one-way street. You can’t just broadcast your messages and expect your…
Source: Duct Tape Marketing Blog
Boost Your Social Media Engagement With These Tips

Weekend Favs May Twenty Three

Weekend Favs May Twenty Three written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Adventures and road trips.Sunset and travel concept.Road and fields Good stuff I found this week: treat – location based payments you unlock by visiting a business Kompyte – track your competitors in real-time Social Searcher – free social media search engine Related posts: Weekend Favs July Twenty One My weekend blog post routine includes posting links to a… Weekend Favs March Twenty Two My weekend blog post…
Source: Duct Tape Marketing Blog
Weekend Favs May Twenty Three

The Minimalist Guide To Managing Your Brand Reputation Online

The Minimalist Guide To Managing Your Brand Reputation Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing A dissatisfied customer, on an average, tells 25 of his friends, while a happy one tells only 15. Seems like if good reviews spread like wildfire, bad reviews would be rushing with light speed. Reviews, and how the masses consume them, are human nature, but this human nature can be fatal for online businesses especially at a time when 8 out of 10 customers treat and trust online reviews just like personal recommendations. Let me tell you, brand value is diluting. And it marks an uprise of a generation of advocates and influencers that are a part of the crowd our customers identify with. So here is a quick look at the ways you can ensure that your online brand reputation shines forever like gold and…
Source: Duct Tape Marketing Blog
The Minimalist Guide To Managing Your Brand Reputation Online

5 Ways to Produce Eye-Catching Content Without a Designer

5 Ways to Produce Eye-Catching Content Without a Designer written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: kaboompics There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many. There is no rule that says you have to hire a pricey graphic designer in order to generate beautiful, design-rich content.  Of course, design specialists are a great resource to have on a team – but, for many earlier-stage businesses, increased costs and headcount may not be ideal. Luckily, a universe of tools exist that enable quick content creation for even the non-designers among us – whether it’s as simple as a quick meme or as elaborate as an ebook. Slim, bootstrapping teams could wear a designer hat and produce the rich…
Source: Duct Tape Marketing Blog
5 Ways to Produce Eye-Catching Content Without a Designer

Master the Habits of Your Life

Master the Habits of Your Life written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Gretchen Rubin Habits are big business. In fact, creating, chaning and keeping habits has created an entire multi-billion dollar industry for books, apps, coaching, training and countless products. And why not, habitual behavior makes up about 90% of how we go through the day whether we are conscious of it or not. Our habits dictate how much we get done, how we feel, and how we come off to others. So, doesn’t it make logical sense that good habits serve us and bad habits drain us? Well as many of you surely know it’s not that simple. I mean, well-educated, thinking individuals often know what they “should” do, but still reach for the closest processed junk food they can find. So what’s the answer to forming and…
Source: Duct Tape Marketing Blog
Master the Habits of Your Life

How to Outrank Your Bad Reviews

How to Outrank Your Bad Reviews written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing You know the old saying – “the best defense is a good offense” – well, turns out that’s true when it comes to your online reputation as well. Hopefully, this has never happened to you, but all it takes is one unfortunate situation with a customer or one disgruntled employee to wreak havoc on your business. See, today when someone wants to check you out, they ask their friends and then turn to Google – even when their friend says you’re the best. So what happens when they type your name into a search engine and sure enough listing number one is your website, but somewhere down around listing four or five there’s a nasty review or a blog post dedicated to your suckiness. Pretty much anyone, for any…
Source: Duct Tape Marketing Blog
How to Outrank Your Bad Reviews