Are Paid Content Distribution Platforms Cost Effective?

Are Paid Content Distribution Platforms Cost Effective? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Creating great content is only one aspect of digital marketing. In order for that content to be effective you need an audience, you need eyeballs and traffic. Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Finding that audience is often the hardest challenge. Social and Guest Blogger Networks Social media is becoming an increasingly pay-to-play environment, especially on Facebook. Organic traffic to Pages is below 2%. With over 100,000 factors influencing who sees your content on Facebook, if a post isn’t popular enough it may only reach a few hundred unless you put some ad money behind it. An alternative is to target bloggers and media outlets directly. Ask to be published as a guest…
Source: Duct Tape Marketing Blog
Are Paid Content Distribution Platforms Cost Effective?

The Automatic Customer

The Automatic Customer written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with John Warrillow Recurring revenue – now that’s business owner’s dream – or at least it should be! Creating a model where customers come back over and over again is a powerful way to build ongoing momentum and perhaps more importantly it’s a way to build a business that’s an asset rather than a job. For as long as I can remember I’ve been urging product business to create subscription add-on services and service business to turn their services into a consumable recurring revenue product. The thing about business a business where your customer revenue is predictable is that it often requires you to create a system that others can operate independent of the business owner. When you do that, it’s pretty easy for someone wanting to buy your business to…
Source: Duct Tape Marketing Blog
The Automatic Customer

5 Relatively Simple Steps to Dominate Local Search

5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing If you do business mostly in your town, your marketing efforts must be hyper focused. You’re only targeting a very select group of people so, when those people go out there looking for a business in their community, you want to show up, right? But, not just show up – dominate – be seen as the obvious choice in the sea of wanna-be competitors! The world of buying continues to evolve and that is certainly as true for local purchases as it is for global purchases. Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else. They not only expect to find businesses that can meet their needs, they also expect to find educational content, reviews and other signals that…
Source: Duct Tape Marketing Blog
5 Relatively Simple Steps to Dominate Local Search

5 Easy-To-Use Blog Post Formats

5 Easy-To-Use Blog Post Formats written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Baby Boy Typing via photopin (license) If you’re starting a new blog for your business, you probably have done a lot of research on how to write blog posts. You’ve probably come across all different kinds of posts, everything from other businesses like yours to Buzzfeed’s top 10 cat gifs of the week. It can be a bit overwhelming. Every blog post is different, and you may not know which styles and formats to emulate. The truth is, there are countless ways to write blog posts, and many different formats you can use. In my last post, I even suggested you use multiple different formats every week or month to help you write more efficiently. Here are several different, easy to use blog post formats and how to…
Source: Duct Tape Marketing Blog
5 Easy-To-Use Blog Post Formats

Weekend Favs April Twenty Five

Weekend Favs April Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from stock or one that I took out there on the road. Good stuff I found this week: Facebook Advertising System – Very complete and very free Facebook course from LeadPages Course Buffet – Service that makes it easy to find courses on dozens of topics Manifestly – Tool that lets you turn your processes into checklists Related posts: Weekend Favs April Twenty Three My weekend blog post routine includes posting links to a… Weekend Favs April Twenty One…
Source: Duct Tape Marketing Blog
Weekend Favs April Twenty Five

How Not to Get Lost in the Content Creation Wasteland

How Not to Get Lost in the Content Creation Wasteland written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Planning an entire year in advance – who DOES that?? You should – if you want to stay focused and on track to meet your marketing goals. To be more specific – if your marketing strategy includes blogging, sending e-newsletters, or any other form of content that you share digitally, a content calendar is a powerful tool to make your online marketing more effective. And without one, you could be just another boring fish in the online marketing sea. As someone who does nearly all of my business online and connects with thousands of people every week using online tools, a content calendar is a no-brainer. Knowing what I want to share with my audience ahead of time makes my writing more efficient and my…
Source: Duct Tape Marketing Blog
How Not to Get Lost in the Content Creation Wasteland

Converting Subpar Writers In to Content Champions

Converting Subpar Writers In to Content Champions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Consumers love content. It entices them visit company websites. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase. Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. While this statistic isn’t necessarily shocking, marketers are increasingly concerned about the lack of trained professionals to fulfill these needs. The report went on the state that more than 40% of respondents were challenged with “lack of knowledge and training” and “finding trained content marketing professionals” to produce engaging, converting content. In-house marketing teams and digital agencies can help employees develop into skilled writers by providing growth structure and educational opportunities. This will not only strengthen the content…
Source: Duct Tape Marketing Blog
Converting Subpar Writers In to Content Champions

Finding Non Obvious Trends

Finding Non Obvious Trends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that’s become obvious to others. It’s kind of funny too because those same folks are often the first to erroneously pronounce when a trend is no longer a trend. I remember many years ago when the mainstream media jumped on the trend of blogging and then certainly were some of the first to tell us that blogging was dead. In reality, neither was true because simply pointing out a trend often belies the true meaning of why it came into existence in the first place. My guest on this week’s podcast is Rohit Bhargava, trend curator, founder of the Influential…
Source: Duct Tape Marketing Blog
Finding Non Obvious Trends

9 Reasons to Take Keyword Research Beyond SEO

9 Reasons to Take Keyword Research Beyond SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing When the marriage of Content + SEO + Social became official back in about 2009 (although some states still don’t recognize it) the act of keyword research became a vastly different animal. While SEO pros still use keyword research today as a means of identifying terms and phrases to use to optimize pages on a website, the act of keyword research implies so much more in the modern marketing world. Today, I use the art of keyword research to: Optimize existing content – relying heavily on the Google Keyword Planner tool and the paid ad sets function in particular I try to determine key foundational phrases to build our entire online presence around. Obviously this is work is informed by our marketing strategy and some understanding of…
Source: Duct Tape Marketing Blog
9 Reasons to Take Keyword Research Beyond SEO

How to Repurpose Content in a Clearly Useful Way

How to Repurpose Content in a Clearly Useful Way written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: pencil-red-lead-paper.jpg via photopin (license) You have read 100 times by now how important content is.  You have spent some time doing a bit of research on keywords and have a list of different content formats you know you need to create (blog, newsletter, podcast, email campaigns, advertising, the list goes on….) but the problem is: This is a full-time job and you do not have the resources or time to sit at your computer and produce content all day, every day. Sound familiar?  This is a dilemma that many small businesses go through.  They understand the need to be producing content, but are stuck on how to get it all done. How can you get people to know, like, trust, try, buy, repeat and refer you…
Source: Duct Tape Marketing Blog
How to Repurpose Content in a Clearly Useful Way